Dezeen have teamed up with Anneloes van Gaalen, editor of The Medium is the Message and 50 other Ridiculous Advertising Rules, to offer our readers the chance to win one of five copies.

The book light-heartedly pokes fun at statements that, either for good or bad, have become clichéd principles of advertising.

This competition is now closed.

Five winners will be selected at random and notified by email. Winners’ names will be published in a future edition of our Dezeenmail newsletter and at the bottom of this page. Dezeen competitions are international and entries are accepted from readers in any country.

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See also: Never Use White Type on a Black Background and 50 other Ridiculous Design Rules

Here's some more information from publishers BIS:

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The Medium is the Message And 50 other Ridiculous Advertising Rules

Advertising. It’s been called the greatest art form of the 20th century, as well as the biggest evil man has ever produced. Whether or not you believe in a thing called ARTvertising or are of the opinion that advertising, along with branding and marketing, is downright diabolical, you’re bound to find this
book a source of inspiration.

We’ve collected and researched a total of 51 rules, including ‘The Medium is the Message’, ‘Make the Logo Bigger’ and that old favorite ‘Sex Sells’. All the great ad men and women make an appearance, sharing their thoughts and insights. The aim in making this book was not to list all the rules that a budding copywriter or marketer needs to adhere to. Nor did we want to decide which rules are indeed ridiculous and which are valuable words of wisdom. Instead consider this book a source of comfort, joy or good old fun.

The Medium is the Message is part 2 in the already successful Ridiculous Design Rules series. Never Use White Type on a Black Background and 50 other Ridiculous Design Rules sold out it’s first print run in less than 4 months and is now reprinted. Also available: Never Leave the House Naked and 50 other Ridiculous Fashion Rules.

Edited by: Anneloes van Gaalen
Design: BORN’84
Dimensions: 12 x 17 cm
160 pages
ISBN: 978-90-6369-207-0
€ 15

Buy this book and others at the Dezeenbooks store
(in association with amazon.co.uk)

Congratulations to the winners! Hugo Pineda Martinez in Spain, Maija Gadzāne in Latvia, Christopher Perry in Wales, Eugene Lubomir in the USA and Clare Acheson in the UK.