Branding
OMHU attempts to “outdupe” copiers with its own Teddy sofa dupe
DNCO brings “handmade quality” to Vermont’s revamped logo
IKEA Canada arranges familiar homeware into World Cup team flags
Peter Arnell selected as America’s first chief brand architect
Frank Lloyd Wright Conservancy rebrand highlights “profound void” of lost buildings
BMW reveals “calm and confident” logo for performance brand Alpina
AS Roma ditches logo for “progressive return” of historic crest
Can you spot the difference in these five subtle rebrands?
Amazon creates “more empathetic smile” for first logo update in 20 years
Rebranded Foster + Partners Industrial Design set to produce wearable gadgets
“The future Jaguar is offering feels baffling rather than visionary”
Audi ditches four-ring logo for Chinese electric car range
Instagram redesigns its wordmark for first time in a decade
Sporting CP unveils 1940s-informed rebrand that “stays faithful to the club’s legacy”
Mischief switches NPR logo letters with “the hard questions” in branding campaign
Peet Pienaar designs BLE$$ identity to challenge Western-centric financial branding
Wunder Werkz designs “raw” visual identity for brutalist restaurant Brutø
Lay’s rebrand roots identity in “real, farm-grown potatoes”
Jony Ive’s LoveFrom updates visual identity for iconic architectural bookshop
Google’s G logo receives first makeover in 10 years
Honda unveils revamped logo for “historic transformation”
The top rebrands and logo redesigns of 2024
This week we revealed Jaguar’s new brand identity
