Dezeen Magazine

FAT at Selfridges

Fashion Architecture Taste have sent us images of 1.51 Miles of String, a temporary shop within Selfridges department store in London.

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The "pop-up" project is part of a series of installations at Selfridges to coincide with the exhibition Surreal Things: Surrealism and design, which opened at the V&A museum earlier this week.

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Sam Jacob of FAT explains the project: "This is not a shop, or rather it’s not quite a shop. It reworks Marcel Duchamps ‘Mile of String’ exhibition design for the 1942 ‘First Papers of Surrealism’ exhibition in New York.

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"Here, the length of string is determined by the distance between Selfridges and the V&A, respectively the Museum and partner for the Surrealism and design exhibition. This as-the-crow-flies measurement has been threaded around the space to create a web like installation.

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"The 1.51 miles have been tangled, hooped and slung to form a very different kind of space, a grotto of geography."

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>> see also Rolf Sachs at Selfridges