Live from Milan: London creative agency Wieden + Kennedy have posted two videos on YouTube of them trying to destroy an Emeco Navy chair.
The first video (above) sees them catapulting the aluminium chair against a wall while the second (below) sees them dropping the chair out of a window, in order to test the manufacturer's claim that the product is indestructible.
We saw the videos today at the Milan Furniture Fair, where Emeco were projecting them on the wall at their stand.
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