Milan update: here are images of several new versions of Heatwave, the concrete radiator designed by young Dutch designer Joris Laarman and now in production with Belgian radiator brand Jaga.
The radiator, which Laarman designed as a gradation project at Design Academy Eindhoven a few years ago, became an instant icon before Laarman even had a manufacturer.
The product consists of modular, baroque-inspired concrete scrolls that join together.
Here too are a few images of Jaga's launch of the Heatwave series at Zona Tortona in Milan earlier this month.
Their stand consisted of a giant walk-through version of part of the radiator. Inside was a giant chocolate model of heatwave, which was smashed up and given away to visitors.
See also our earlier post about Jaga Experience Truck, designed by Arne Quinze.
Below is the full press release from Jaga:
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PRESS RELEASE
Joris Laarman and Jaga launch Heatwave
The design industry has been anxiously awaiting it for a while, and now the moment has arrived: the Heatwave is finally available. This decorative heat-solution by designer Joris Laarman and manufacturer Jaga opens up an entirely new market in the radiator industry: models that no longer try to find a dispassionate compromise between aesthetics and functionality.
This solution presents a premier in an industry that, up to now, has oriented itself especially in a more technical genre. This concrete bass-relief nestles itself against the wall and catches everyone’s eye. With its expressive and frivolous shape, it easily expands into a significant eye-catcher in any room.
Expand is actually the right word: Heatwave is a modular concrete radiator consisting of separate elements. So you can make it as large as you want. Even a corner in the room does not halt its expansive possibilities.
But it also goes along with your wishes concerning comfortable heating. Make no mistake: Heatwave is indeed a radiator. Even more: because of the many curls and organic curves, the model maximizes its surface area. That results in a higher supply of heat radiation. This way, Heatwave redefines the concept of comfortable heating.
New Antique
The designer of the Heatwave is Dutchman Joris Laarman. He started this project during his education at the renowned Design Academy Eindhoven. The design quickly took on a life of its own. The name especially made its round in design circles. Numerous international design museums and galleries showed interest in the model almost at once; a range of international design magazines dedicated articles to it over the past years. And all that even before the model came on the market. That is how huge the impact of this new icon is.
Heatwave redefines the image of the radiator as the world knows it: a box or plate with pipes that supply heat. In most residences, a radiator is therefore strictly a functional item. Something we try to work into the wall or make as little noticeable as possible. Jaga is one of the few that has adjusted this fixed image. This Belgian radiator manufacturer broke the boundaries of tradition with quite a few models. A collaboration was therefore ready at hand.
A new market opens up
The result of this collaboration is something unique: the first radiator that combines the finesse of craftsmanship with industrial efficiency. Despite the frivolous curls, its concrete harness and modular approach, the Heatwave can be mass produced by Jaga. And that is a good thing, since worldwide demand is already substantial: international design museums and design stores are jumping at the opportunity to include Heatwave in their selection of products.
With this, Jaga and Joris Laarman open up an entirely new market in the heating industry. And now, for the first time, a former wallflower of a product is introduced in other ‘design’ product groups like furniture and lighting.
Jaga at the Salone del mobile 2007
At the Salone del mobile 2007 in Milan, Jaga presents the Heatwave in all its glory. An extraordinary launch. Not in the least because of the exceptional stand that Jaga developed especially for this Salon and for the Heatwave.
The stand presents one of the techniques that Jaga used to produce the crafted Heatwave at a large scale: 3D-scanning. This technique generates a realistic impression of the Heatwave. Jaga took a piece from the original shape of the Heatwave, shrank it and subsequently scaled it up to macro-size.
A visitor to the stand literally steps inside the Heatwave. This construction is ideally suited for the stand’s location: an old garage on the Via Tortona number 32. The Jaga-stand in Milan was developed by Jaga and unfold.be. It measures 25 by 12 meters, is four meters high and is made of CNC-polypropylene. Inside the macro-structure of the Heatwave,
Jaga created an overall experience, a location where the real Heatwave is presented and launched. This event touches all senses – even taste. For example, every visitor receives a micro-version of the Heatwave made out of the finest Belgian chocolate. For this, Jaga even contracted a master-chocolatier.
Experiencing Jaga
The product and concept of Heatwave fits perfectly in the philosophy of the Belgian Jaga. For years, this radiator manufacturer from Diepenbeek has been recognized as innovative in the industry. As the first manufacturer, Jaga broke through the traditional concept of radiators years ago. And with success.
Quite a few of the innovative models reeled in international design awards over the past years. With its revolutionary Low H2O-technoloy, Jaga is also the first one to link a higher heating comfort to a lower use of energy and thus also a lower CO2-emission.
With its business unit Experience, Jaga even crosses the line of pure product oriented thinking. Jaga Experience is a °Culture of creativity, technology, adventure, passion, daring, ecology, social responsibility ... which takes form at events such as Burning Man, the 24 Hours of Le Mans, at fashion shows, activities, races, sporting events, art festivals... Each and every one of these sources of inspiration and experience contribute to the development of innovating concepts such as Heatwave.
With this, Jaga is not afraid to involve external designers and creative minds such as Joris Laarman in its activities. And beyond that: through the recently established internet community uchronians.com, Jaga offers a platform and meeting place to creative minds from all around the globe. This allows new projects to be created that would never have come to be if individuals were only to work alone. In this way, Jaga feeds the economy of the future: the creative economy.
Heatwave is available in two editions. Jaga manufactures a water-feeding model for the central heating system. This is available on the market as of May. Furthermore, Jaga also distributes an electrical aluminium edition of Dry Design.