Live from Milan: American brand Artecnica has launched WirePod, a multi-point electrical "power pod" designed by Dutch designer Joris Laarman.
Made of thermoplastic rubber and with four plug outlets, the 3.8 metre long products is the first in a series of Artecnica products called Wiremore, which will make electrical cables more, rather than less, visible.
Here's some info from Artecnica:
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WirePod
Designed by Joris Laarman
Artecnica Inc.
WirePod
Designed by Joris Laarman
“The trend towards making objects wireless detracts from the designer’s responsibility” –Joris Laarman
Joris Laarman’s WirePod is a flexible gray power pod that begins with a three-prong plug and branches out into four curled arms, each with a single three-prong socket. Its arms and body roll and unfurl as needed to adjust for your functional living space.
WirePod is the first piece in Artecnica’s WiremoreTM collection, a series of electrical products that challenge conventions by transforming power cords and wires from concealed, passive objects into visible, active elements that aesthetically and functionally energize living and working spaces.
In this vein, WirePod’s tendrils possess a structural flexibility that makes the piece more useful, while visually integrating the shape and form of electric wire into the overall design environment, freeing wires once hidden from view.
Joris Laarman’s design ethos centers on turning familiar, everyday things into idiosyncratic objects that explore functionality—its motivations, and its subsequent incarnations.
His body of work references history, human psychology, biology, and conventional values, investigating and challenging different facets of the world in which we live.
To execute his design vision, Laarman uses a variety of visual styles ranging from embellished to austere, possessing a seemingly limitless arsenal of inspiration that consistently places him on the cutting edge of contemporary design.
Born in 1979, Laarman is currently based in Rotterdam, Netherlands. He has worked with Flos, Swarovski, and Droog Design.
©2008 Artecnica Inc.
Multi-outlet power pod
Four grounded outlets with incorporated extension cord and surge suppressor
Thermoplastic rubber
UL, PSE, and CE listed for indoor use
12.5 ft / 3.8 m power cord
18.9 in x 28.9 in x 1.9 in / 48.0 cm x 73.4 cm x 1.8 cm (rolled up)
12.5 ft
3.8 m