Rosenbaum Design created an interior for Brazilian footwear brand Melissa during São Paulo Fashion Week in June.
Melissa commissioned the design to celebrate 100 years of Japanese immigration to Brazil.
Conveyer belts carry Melissa shoes around the interior under neon lighting. The designers claim the wall coverings have "the same texture of origami papers" and benches are shaped like origami birds.
See Melissa's collaboration with Brazilian designers the Campana Brothers in our earlier story.
Here's some text from Rosenbaum Design:
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Melissa
Melissa is a global fashion icon that transforms plastic spheres into objects (shoes) of desire.
Melissa went to Orient for the celebration of the Japanese immigration centenarian in Brazil, the lounge brings textures, icons and concepts not only referring to Japan, but also the technology and tradition of this culture.
“At this lounge, the tradition and technology meet and get mixed, like it happens in Japan. Being the paper luminaries made by origami, or the roller mats taking the Melissas or to the lighted cross of color neon and millenary types of prints” (Marcelo Rosenbaum)
- The walls are covered with the same texture of origami papers
- The Tokio underground ceiling
- The melissas sandals exposition is done at a mat, typical at Japanese restaurant
- The luminaries are garlands with a maximum mix of this culture, like the origami, the rice paper luminaries, maneki nekkos...
- The benches are huge tsurus
