London Design Festival 09: In this second installment of Dezeen movies for 100% Design and JAM, designers Russell Pinch (above), Nicolas Roope and Richard Shed, and Kara O'Reilly of The Sunday Times present objects that they feel represent 100% Design.

Above: furniture designer Russell Pinch presents an object he made as a personal response to the show.

Above: Nicolas Roope of Poke and Hulger talks about Pissioir (Duchamp's Fountain).

Above: designer Richard Shed describes the virtues of the Clarks desert boot.

Above: Kara O'Reilly of The Sunday Times plays a sound recording of her tube journey.

Watch an introduction to the project by Jamie Anley of Jam Design - creative directors of 100% Design trade show in September - in our previous story.

Watch all our movies about the 100% Inspiration feature.

Here's some information from 100% Design:

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100% Design is one of the few international trade fairs that has had a panel since its inception in 1995.  The panel have played an integral part in shaping the quality and vision of 100% Design throughout the years and remain a key force in the level of exhibitor quality and visitor experience.  As part of celebrating 15 years of 100% design we are dedicating a feature at the show to the 100% Design panel.

This will be a totem to their unique voices and diverse design experiences.  Each panel member has selected an ‘idea’ or an ‘object’ that captures the spirit of 100% Design for them.  The panel member profile and selected pieces will be displayed at 100% Design along with short films where some of them are seen presenting their idea.

www.100percentdesign.co.uk

Don’t miss the 100% Inspiration feature at 100% Design London, 24-27 September at Earls Court, London.

Register Free before 18 September via www.100percentdesign.co.uk