London Design Festival 09: designer Tom Dixon has launched his first retail showroom, Shop, in west London this week.

Designed by Studio Toogood, the new showroom at Portobello Dock will permanently display Dixon's collection.

Portobello Dock also houses Dixon's offices and a pop-up restaurant.

The showroom is conceived as a stage set, with windows and walkways linking individual room sets within the warehouse.

The design is inspired by materials used in Dixon's designs, including copper, cast iron and wood.

See Tom Dixon's stand in Milan earlier this year, also designed by Studio Toogood, in our previous story.

For the London Design Festival this week Dixon has curated a series of exhibitions at the venue under the heading The Dock.

Dixon also launches two new additions to the 2009 collection, called Offcut and Slab stools, at the Shop (see our previous story).

Photographs are by Nina Morris.

Here's some more information from Tom Dixon:

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Tom Dixon launches Shop at The Dock, London Design Festival

This year British Design Company, TOM DIXON launches its first Shop in London as part of London Design Festival. Shop will also showcase a series of products from the new 2009 collection: Utility.

The new London Shop is part of Tom Dixon’s new office complex in Portobello Dock, Ladbroke Grove. Over 1800 sqft the new Shop permanently displays the full Tom Dixon collection alongside Tom Dixon by George Smith upholstery pieces.

As Tom says “At last... we have found a new home – and not just any old showroom, but a more characterised and appropriate space we could not have dreamt of. Deep in the heart of West London, at the top of Ladbroke Grove past the flyover, by the market on the canal is the new Tom Dixon Epicentre - a showroom with a pop up restaurant attached.”

Designed by Studio Toogood, the new ‘Shop’ concept as seen in Milan is translated through a warehouse installation within the Wharf Building at Portobello Dock.

In the form of a stage set representing Tom Dixon’s industrial aesthetic, visitors can explore the showroom by peering through windows and doors that reveal individual room sets inspired by materials such as copper, cast iron and wood.

Click for larger image

The space also launches new pieces from the 2009 collection focusing on furniture. Stools are the archetypical piece of UTILITY furniture, naturally multifunctional as steps, podiums and pedestals and that extra seat at the impromptu dinner party.

344 Ladbroke Grove, London, W10 5BU
Open to the public: 21st – 27th September 2009