New London design company Uniform Wares have launched with their first collection of pared down watches.

They have urethane straps and borrow the aesthetic of wall clocks found in British factories.

The watches are made in a limited edition in eight colours.

Here's some more information from the designers:

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Today sees the launch of Uniform Wares, a London-based product design and manufacturing company that produces everyday items for individuals with an eye for meticulous design detail. The company’s first collection is a range of unisex wrist watches with a minimal, contemporary aesthetic, available in four monochromatic tones, black /white / portland / taupe, and four warm colours, mustard / Swiss red / engineering red / morel.

The collection has been produced in a limited quantity, each watch having a unique batch number. They will be sold through the company’s website from 1st December as well as select independent stores, with prices from £85.00

“Uniform Wares products have an intentionally paired down form that is characterised by distinct colour; this helps define their purpose, how they are used, what for and by whom,” says company co-founder and designer, Patrick Bek.

The inspiration for the watches is derived from the form and graphic detailing of wall clocks from British industry. Detailing includes hard anodised aluminium case, precision Japanese quartz movement, +/- 15 sec per month accuracy, crystal face, urethane strap, 4 year battery life and 1 year manufacturers warranty.

“The Uniform Wares aesthetic has been tailored with longevity in mind,” says company co-founder and designer, Oliver Fowles, “We believe that a product should have a practical permanence”

Uniform Wares was established by designers Patrick Bek and Oliver Fowles.

Their backgrounds are in product, furniture design and manufacturing. Bek and Fowles share an appreciation for design detailing and quality manufacture in everyday objects and aim to apply this meticulous approach to their Uniform Wares collections.

The collection is available from 1st December.