Milan 2010: More ice: aluminium furniture brand Emeco will launch a new version of its iconic Navy Chair in Milan next month, made of recycled plastic Coca-Cola bottles.
The chair will go into production in June, supported by an advertising campaign showing the chair encased in a one-ton block of ice created by ice sculptor Duncan Hamilton and photographed by ice photography specialist Peer Lindgreen. The images shown here were taken at the photo shoot in London recently.
Each 111 Navy Chair contains 111 PET bottles recycled at a new factory owned by The Coca-Cola Company, who collaborated with Emeco on the new chair.
The Emeco Ice Cube will also be presented at Zona Tortona in Milan next month, during the Salone Internazionale del Mobile.
See all our stories about Milan 2010 our special category. And if you like ice, see our story from earlier today about Ice House Detroit.
Here's a bit of text from Emeco:
--
After four years of work, we have created a new Navy Chair made of 111 recycled plastic PET bottles (about 65% post consumer content). We designed The 111 Navy Chair ® to have the attributes of the original aluminum version - super strong, durable and comfortable, but now its also warm, colorful and about half the price of the aluminum one (195₤). We expect to use about 3,000,000 plastic beverage bottles each year in production, which will start in June.