Milan 2010: Dutch designer Maarten Baas will launch an iPhone version of his Analog Digital Clock in Milan this week.
The app, which will cost €0.79, features a digital display created by a performer painting over and wiping clean panels on a glass screen (see the movie in our earlier story).
This year Baas exhibits in the Ventura Lambrate district of Milan; click here for more details and to download a PDF map of the area.
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Photos are courtesy of Studio Maarten Baas. Here's some text from Baas:
Every year in Milan, Maarten Baas surprises and confuses the design audience, by coming up with unpredictable concepts, which often shake up the fixed borders of design. Baas is known for his handmade limited pieces, mostly made for museums and private collectors.
This year, he didn’t work on a new collection, but he developed his "Analog Digital Clock" into a one dollar iPhone app. A museum piece as a mass product: again an unexpected twist in Baas’ eclectic range of works. “I always make works without any concessions on the quality and authenticity, therefore they often are high-end unique works. The Analog Digital Clock as an iPhone app, is exactly how it should be, yet this product only needs to cost one dollar.”
Baas’ Real Time collection is a concept in which actors are being filmed for 12 hours while they are indicating the time. The film functions as a clock, yet it’s often described as video-art. The Analog Digital Clock that is part of this collection, is a re-reading of the old-school alarm clock, yet every minute an actor is changing the numbers manually. This clock is now available for the iPhone. Instead of a presentation space, Baas rented a private apartment for a week, where he shows the app.
At another location in Ventura Lambrate, Baas shows “The Shell”, a unique steel cabinet he made when he won Design Miami’s “Designer of the Year 2009” Award, and the Grandfather Clock, part of the Real Time collection, which has been sold to collectors and museums, such as the Rijksmuseum in Amsterdam and La Maison Rouge in Paris.
The Shell and Grandfather Clock are displayed at: Galleria Prometeo, Via Ventura 3 in Ventura Lambrate, Milan
The iPhone app is displayed at: Via Massimiano 25 in Ventura Lambrate, Milan.
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