Milan 2010: interactive designers Jason Bruges Studio of London have sent us a video of their Mimosa installation, featuring light panels that open and close like flowers.

The installation aims to mimic the behaviour of the Mimosa family of plants, folding up or flattening out in response to the presence of viewers.

Each panel represents a flower petal, dimming in intensity as it closes.

The piece was created for Philips using their Lumiblade OLED (organic LED) modules and shown at Superstudio Più in Zona Tortona last week.

Video and photos are copyright Jason Bruges Studio.

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Here's some info from the designers:

MIMOSA ATTRACTS THE CROWDS AT THE MILAN FURNITURE FAIR 2010

Commissioned for Milan 2010, Jason Bruges Studio’s latest creation is a captivating artwork featuring Philips Lumiblade OLEDs.

Mimosa is an interactive artwork displaying behaviour that mimics responsive plant systems. The piece was inspired by the Mimosa family of plants, which change kinetically to suit their environmental conditions.

The studio has used the slim form of individual OLEDs to create delicate light petals, forming flowers, which open and close in response to visitors.

Jason Bruges Studio enjoys working with Phillips Lumiblades because of their incredibly slim profile and fantastic even light quality.

London based Jason Bruges Studio produces innovative installations, interventions and ground-breaking works.

The works create interactive spaces and surfaces that sit between the world of architecture, site specific installation art and interaction design.

The studio is particularly well known for light based design, exploring interactivity with the public and the environment through the highly imaginative use of materials and technologies.

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