New York design office Leong Leong has completed a temporary, foam-covered concept store for menswear designer Siki Im in New York.

Located at 504 24th Street, the Siki Im x Leong Leong Concept Store runs from 5-15 November as part of Building Fashion, a series of collaborations between fashion designers and architects.

The store, which features a ramp-like sloping floor, is built around an existing structure that was formerly used as the sales office for the HL23 apartment building by architect Neil Denari.

Both the interior and exterior are coated in textured soy-based foam.

Building Fashion is hosted by BOFFO and Spilios Gianakopoulos, with Pin-up Magazine and Project No. 8. It pairs fashion designers with architects to explore the intersection of both fields.

Photographs are by David Smith unless otherwise stated.

Above photograph is by Pete Deevakul.

The following information is from the designers:

SIKI IM X LEONG LEONG CONCEPT STORE

Announcing the opening of the Siki Im x LEONG LEONG concept store completed as the final installation of Building Fashion at HL23 presented by BOFFO and Spilios Gianakopolous with PIN-UP Magazine and PROJECT No. 8.

Above photograph is by Pete Deevakul.

The concept store, developed in collaboration with fashion designer Siki Im, is the latest in a series of projects by LEONG LEONG that explore the transformation of a existing space through the insertion of a foreign figure or shape.

The structure, which is the former sales trailer for the HL23 building designed by Neil Denari, is filled end to end with large ramp-form that creates an unexpected gathering space with undefined programmatic possibilities.

Soy-based spray foam is used to cover the interior and exterior of the structure creating a supple surface for inhabitation on which visitors are required to remove their shoes.

Small niches and ledges are carved into the foam to create areas for display and seating.

Above photograph is by Pete Deevakul.

The clothes are embedded beneath the ramp on either end, encouraging visitors to explore the extents of the space and experience the clothes in very intimate environments.

About the firm
LEONG LEONG is an architecture firm based in New York City founded by brothers Dominic and Chris Leong.

Their work includes the highly publicized 3.1 Phillip Lim stores in Seoul and Los Angeles, the renovation of the 3.1 Phillip Lim flagship in New York, and the Opening Ceremony boutique at the Ace Hotel in New York.

Most recently LEONG LEONG was selected as a winner of the New Practices 2010 Competition by the New York Chapter of the American Institute of Architects. This award rec- ognizes the new generation of emerging architects in New York City.

Above photograph is by Pete Deevakul.

Above photograph is by Pete Deevakul.

Above photograph is by Pete Deevakul.

Above photograph is by Pete Deevakul.

Above photograph is by Pete Deevakul.

See also:

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3.1 Phillip Lim Seoul Flagship by Leong Leong	Built to Wear by Ball-Nogues Studio	Galerie BSL by Noé Duchaufour-Lawrance