Dezeen promotion: Swiss watchmakers Tudor present two models in their 2010 collection, including the Tudor Heritage Chrono (above).

Tudor Glamour Double Date (below) features two windows in the face that display the date.

The Tudor brand was created by Rolex founder Hans Wilsdorf in 1946.

Here are some more details from Tudor:

With both past and present as muse, the new TUDOR models tell timeless tales of elegance and performance. Of form and function. Of the dramatic tension that results when watchmaking technology translates into a unique style of accessible sophistication.

In a language that speaks both to, and of, a generation which enjoys an ongoing dialogue with the beauty and pleasure found at the interface of design and technicity.

Designed for performance. Engineered for elegance. The TUDOR timepieces for 2010 are a masterful remix of functional beauty and quality at the service of reliability. All of which communicate the power of the brand’s history and heritage.

Indeed, today’s retro chic models by TUDOR capture the spirit of a brand that for over six decades has captivated an audience as daring and design-conscious as it is demanding.

An audience distinguished by a keen appreciation of quality timepieces that are seemingly sporty yet of consummate refinement. Men and women, with a love of story, who see beauty and boldness in the perfect line. Seduction and proportion in the perfect curve. Who recognize, at a glance, the execution of perfect performance.

TUDOR Heritage Chrono

The 2010 TUDOR Heritage Chrono mirrors the original shape and proportions of the middle case, bezel, lugs and bracelet of the 1970s model. But a closer look reveals a series of new and beautifully executed design details. Notably, the bevelled and polished edges of the lugs, the slick, stylized shoulders to protect the crown, and the knurled edge of the rotatable bezel and of the pushers that flank a knurled winding crown to improve grip.

The dial, available in either grey on black or black on grey, is further enhanced with stunning orange details and features 3-D applique rather than printed pentagonal-shaped hour markers and two counters. The 45-minute counter reiterates the counter of the 1970s, dictated by the very structure of its 7734 Valjoux movement and the need for optimal legibility.

The thicker, wider, sleeker watch case of the TUDOR Heritage Chrono, once 40 mm and now 42 mm, is altogether in keeping with the dimensions of today’s chronographs. It also boasts the reference 7033 bidirectional rotatable bezel, originally designed for the 1970s first edition of the watch but never distributed.

Today it bears the reference number 70330, with a black eloxed aluminium disc, and comes with both a three-link solid steel bracelet with a new clasp and TUDOR shield logo, as well as, yes, a black, grey and orange fabric strap, with a newly- developed vintage- and seat belt-inspired buckle.

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Tudor Glamour

The dial, available in black, silver or dark grey, is distinguished by a dramatic double date window at 12 o’clock and a small seconds counter that makes its debut at 6 o’clock and is subtly adorned by the return of the TUDOR rose pattern, reminis- cent of the brand’s earliest logo from the 1930s and 1940s.

Self-winding and waterproof to 100 metres (330 feet), the TUDOR Glamour Double Date is fitted with a strap in either black lizard or black calf with a crocodile pattern, both with folding clasp, or either a steel or steel and yellow gold bracelet with a TUDOR Glamour clasp.

Tudor Glamour Double Date

The tango, possibly the most sophisticated, sensual and seductive of dance genres, is also the most demanding technically. And the rose, a timeless symbol, long associated with the TUDOR brand, evokes beauty, passion and perfection.

Inspired by the palpable emotions and aesthetics of the two, and drawing on the characteristic elegance and elan of the TUDOR Glamour collec- tion, the new TUDOR Glamour Double Date is the ultimate expression of retro chic and sensuality.

“Smooth, suave and suggestive” best describe the lines of the shining-armour-of-a-case and double bezel in polished steel that exquisitely frame a dial with open-work feuille hands and a domed sapphire crystal. While respecting the shape and proportions of the other models of the TUDOR Glamour collection, the case, for the first time, measures a handsome 42 mm.

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History

“For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standards of depend- ability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.”

This announcement was made on 6 March 1946 by Hans Wilsdorf who, having created Rolex in the first decade of the 20th century, was already a leading figure in the upmarket Swiss watchmaking world. It marked the birth of both the TUDOR brand and its production and communications strategy.

www.tudorwatch.com