London Design Festival 2011: Ligne Roset Westend hosts an exhibition of their latest collection called Telling Tales to coincide with the London Design Festival.

Pieces including the Ploum sofa by Ronan & Erwan Bouroullec and the Ruché range by Inga Sempé are presented alongside their original concepts.

Ligne Roset Westend are also hosting a Dezeen Watch Store pop-up - more details here.

The show continues until 25 September at 23-25 Mortimer Street London W1T 3JE.

See all our stories about the London Design Festival here

See here for more stories about Ligne Roset.

The information below is from Ligne Roset:

Telling Tales at Ligne Roset Westend

12th -25th September 2011

It is easy to lose sight of the link between an original concept and its commercial fruition. However each unique design of Ligne Roset’s enthralling new collection clamours to have its story told. Ligne Roset Westend are giving each item its own soapbox and letting the pieces speak for themselves.

Highlights include the Ploum sofa by Ronan and Erwan Bouroullec, described as a "ripe, voluptuous piece of fruit" and designed with comfort and flexibility at its core; Inga Sempé expands her Ruché upholstery range with the introduction of the Ruché bed; while Jean Nouvel joins forces once again with Ligne Roset to reissue the Saint James and Simple Bridge collections.

Ligne Roset Westend will also feature Dezeen's pop up watch store from 10th – 25th September 2011 plus the Dezeen Book of Ideas will be on sale.