FuelBand at NikeFuel Station
In this second interview that Dezeen filmed for sports brand Nike at their new NikeFuel Station at Boxpark in east London, Nike's global creative director Andy Walker demonstrates how the company's new FuelBand wristband helps athletes monitor their activity across a range of sports and daily activities.
This wristband by sports brand Nike tracks your movement throughout the day and gives you points for being more active. Read more about the product in our story on Dezeen.
The NikeFuel Station provides digital interfaces for trying out the FuelBand and uploading data from other Nike+ monitoring devices.