Milan 2012: London designers Studio Toogood will create a "hospital for the senses" at MOST in Milan next month as an antidote to the hustle and bustle of the furniture fair.
The La Cura installation will feature a therapeutic sound and light installation created in collaboration with Kite & Laslett, special scent by perfumers 12.29 and a re-energising elixir by food designers Arabeschi di Latte.
Visitors will be seated on Studio Toogood's Spade chairs, which will be wrapped in bandages, while they mould a piece of white clay to contribute to a collaborative sculpture that will grow as the week progresses.
Read more about Studio Toogood on Dezeen here.
We'll also be at MOST with Dezeen Studio powered by Jambox - read more about it here.
Here are some more details from MOST:
Studio Toogood will present ‘la cura’ with NIVEA, a partnership born from a mutual belief that design is for everyone. ‘la cura’ is a visual antidote to the chaos of the Salone del Mobile, a hospital for the senses where visitors are invited to rebalance through a series of intimate performances.
Whilst experiencing a therapeutic sound and light composition produced in collaboration with Kite & Laslett, visitors are presented with a ball of white clay to mould and shape into something that reflects their own individual expression and mood. These artworks – called ‘The Cures’ – are collected at the end of each performance and clustered together in the ‘Pavilion’ during the course of the week to create a collective sculpture.
For ‘la cura’, the Underkitchen by food designers Arabeschi di Latte have prepared a re-energising elixir designed to restore people’s sparkle and spirit. The air is filled with a bespoke scent by perfumers 12.29, which is designed to capture the essence of the colour white in olfactory form. Guests are seated on ‘Spade’ chairs by Faye Toogood, each one bandaged and covered for protection.
Read more about the highlights of MOST in our earlier story.
National Museum of Science and Technology,
Via Olona 6, 20123 Milan, Italy
Entrance through Via Olona 6
Dates: Tuesday 17 April, 10AM – 9PM Wednesday 18 April, 10AM – 6PM
Thursday 19 – Saturday 21 April, 10AM – 9PM Sunday 22 April, 10AM – 6PM
Press Preview: Monday 16 April, 3PM-7PM