Hackney designer Lee Broom has filled a room in a London mansion with studded furniture to host visting business leaders during the Olympic games.
The Gold Room is one of a series of newly furnished rooms at the nineteenth century Lancaster House, completed by a host of British designers that includes BarberOsgerby, Jasper Morrison and Sir Terence Conran.
Broom's room contains fourteen upholstered pieces from his 1930's-inspired Salon collection, as well as oak and walnut tables featuring veneers and coloured stripes.
The rooms will remain in this guise throughout the Olympic and Paralympic games and will be used for a series of summits by government organisation the British Business Embassy.
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Lee Broom Takes Centre Stage at British Business Embassy During Olympic Games
This summer, acclaimed product and interior designer, Lee Broom curates a central room in the Lancaster House where the British Business Embassy will host global influential business leaders during the Olympic and Paralympic games.
Broom is one of an exclusive number of respected British designers, including Terence Conran and Ross Lovegrove, invited to atmospherically enhance the British Business Embassy, which will take place at London’s historic Lancaster House. The magnificent 19th century house will be transformed to showcase modern art and design highlighting the talent of British or British-trained designers, photographers, furniture makers and sculptors.
The Gold Room by Lee Broom is the only room dedicated solely to one designer at Lancaster House. The historic room juxtaposed against Broom’s modern, contemporary pieces exemplifies the designer’s ethos of connecting the past and the future, the traditional and contemporary.
Included in the room are 14 pieces from Salon, an upholstered furniture collection in soft hues contrasted and accentuated with modern stud detailing. The room will feature several products from the range including armchairs, two-seater sofas, drum-seats, dining chairs and footstools. Further pieces included are: Parqlife, a side table and table in walnut veneer with complementing brass accents. Parquetry coffee table and lamp crafted from wenge, oak and walnut wood with blue accent stripe and panels. Carpetry console and pendant, which are from Broom’s first collection and feature pieces in satin lacquered blue with blue and beige carpet.
Demonstrating the designer’s commitment to his country’s heritage, all the pieces have been designed in Broom’s east-end studio and manufactured in the UK.
Broom says, “it is an honour to be invited to participate in this unique event, especially when the spotlight is on London during the Olympic and Paralympic games. Championing British design and manufacturing is something I feel passionate about and this centrepiece backs the best of UK creativity – it’s a hugely valuable opportunity.”
The British Business Embassy, developed by the UK trade & investment (UKTI) is the centrepiece of the government’s international business legacy programme. It will see over 3,000 UK and international business leaders come together for an ambitious series of global, sector and country summits. The embassy will stage a host of world-class speakers including Eric Schmidt, Sir Jonathan Ive and Howard Stringer.
Design leader and UKTI business ambassador, Sir John Sorrell, alongside Diana Yakeley, president of the British Institute of Interior Design have overseen the selection and creation of a total of 18 rooms at the British Business Embassy which will highlight British design talent. Other designers and contributors include Paul Smith for Conran and The Rug Company, BarberOsgerby, Jasper Morrison for Vitra, Sir Terence Conran and Foster & Partners for Lumina.