In the third movie we filmed at Clerkenwell Design Week pop-up shops, Etsy UK marketing manager Georgina Blain explains how their global online marketplace is helping designers such as Sandra Dieckmann (work pictured) to expand from a local customer base to promote and sell their work internationally.
She describes how Etsy's low posting fees and small commission percentage is proving particularly lucrative for artists and illustrators, who are discovering that displaying their work online gains them international exposure and therefore is much more productive than exhibiting at a gallery.
Other movies in this series feature Theo founder Thorsten ven Elten talking about design retail and Blurb UK director Teresa Pereira explaining on-demand publishing.
See all our stories about Clerkenwell Design Week »