Icelandic artist and director Harald Haraldsson turned a wall of bookshelves into a fractured and futuristic backdrop for this music video (+ movie).
Harald Haraldssen created the music video for the single Love With You by Icelandic electronic music producer B.G. Baarregaard and singer Briem.
Moving beams of light are projected onto Random bookshelves from MDF Italia, creating a three-dimensional kinetic landscape as the camera pans across.
The singer's face appears to break into pieces as the camera moves, creating a distorted collage effect.
"The video visualises the song's arc by using colours, camera movement and a slowly intensified motion of the actors, reaching the song's climax as the two lovers approach each other," says Haraldsson.
Haraldsson holds a master's degree in engineering from Tokyo Institute of Technology and is the founder of Wonwei, a creative technology firm working with the advertising industry.
We previously featured a music video for pop star Ellie Goulding with LED wands and lasers by designer Moritz Waldemeyer.
Above: on set at the video shoot
Other bookshelves we've published lately include a three-storey bookcase that spans the height of a house and shelves that spin round to form a circle or a grid.
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Here's some information from the designer:
Icelandic Artist Harald Haraldsson creates a music video from empty bookshelves
Featuring the music of Reykjavik-based house music duo Baarregaard & Briem, visual artist Harald Haraldsson releases a music video to the song "Love With You" using empty bookshelves as a dynamic canvas for video projection.
The video was shot over the course of one night, using Random bookshelves from MDF Italia as a projection surface, emphasizing the sharp geometry of the well known bookshelf design. Using custom software, Haraldsson controlled the minimal visual effects through delaying color channels and generating slowly rotating lines that break upon the edges of the bookshelves.
The video visualises the song's arc by using colors, camera movement, and a slowly intensified motion of the actors, reaching the song's climax as the two lovers approach each other.
This is Haraldsson's first venture into music videos, having until now created interactive installations and directed commercials, with one of his projects featuring giant industrial robots - in line with Haraldsson's technical approach to visual arts.
About the music:
Baarregaard & Briem is the musical collaboration between the Reykjavik-based producer B.G. Baarregaard and singer/actor Alexander Briem. "Love With You" is their second output, released through the independent Icelandic electronic music label Imola Nights.