London-based design duo Raw Edges arranged hundreds of fabric ribbons around the edge of their display stand for Danish textile manufacturer Kvadrat at this year's Stockholm Design Week.
Above: photograph by Raw Edges
Raw Edges used a selection of 20 Kvadrat textiles to make the 1500 ribbons that surround the display stand, which they called The Picnic, at Stockholm Furniture & Light Fair.
The wooden structure, which was made with Douglas fir from Danish flooring company Dinesen, used angled panels to display fabric swatches.
The stand was intended to evoke "a wooden cabin, soft roof tiles, fish skin and a picnic under a weeping willow," according to the designers.
Raw Edges was founded by Israeli designers Yael Mer and Shay Alkalay after they graduated from London's Royal College of Art in 2006.
Above: photograph by Raw Edges
Other projects by the duo we've featured on Dezeen include a shelf that splits in two to form a desk and a cork light fitting that lets you attach your own paper shade – see all design by Raw Edges.
Above: photograph by Raw Edges
Photographs are by Joël Tettamanti, except where stated.
The Picnic by Raw Edges
Renowned design duo Raw Edges has designed the Kvadrat stand for the Stockholm Furniture 2013. The Picnic features a massive wooden construction of Dinesen Douglas Fir and a textile installation consisting of 1,500 straps made out of a selection of twenty different Kvadrat textiles.
Above: photograph by Raw Edges
The designers envisioned recreating a picnic in an enchanted forest atmosphere. Yael Mer and Shay Alkalay about the concept: “wooden cabin, soft roof tiles, fish skin and picnic under a weeping willow, all mixed in a massive pot with Kvadrat swatches. Served within a commercial fair with our aspiration to create a bit of relaxing surreal situation but very warm welcoming."
The stand is built out of two main elements: the wooden structure and the textile straps hanging from the ceiling. The wooden structure functions as display for the Kvadrat swatches and corresponds with the appearance of a wooden cabin. Made from Douglas Fir from the Danish floor company Dinesen, the horizontal wooden panels have been angled in such a way so it can hold the textile samples allowing the visitors a closer look. The impressive textile installation resembles vertical roof tiles and create a three dimensional volume. Functioning as a space divider it was inspired byweeping willow trees, creating an intimate space within the big exhibition hall.
About Raw Edges
Raw Edges is a London-based design studio founded by Israeli designers Yael Mer and Shay Alkalay. The duo, who attended the Royal College of Art together, collaborate on ideas and have complementary interests: whereas Yael Mer’s primary focus is on turning two-dimensional sheet materials into functional forms, Shay Alkalay is fascinated by how things move, function and react. Their output, which is the product of relentless experimentation, includes lamps, shelving, seating, flooring and museums installations.
For job opportunities at Kvadrat, visit their company profile on Dezeen Jobs.