Product news: these matchboxes from Danish design brand Hay are decorated only with the red phosphorus ink that's used for striking matches.
Designed by American product designer Shane Schneck and Swedish graphic designer Clara von Zweigbergk, the Strike Matchbox gives prime position to the striking surface, which is normally squeezed onto one side. "We simply flipped the space devoted to the activity of creating a flame," says Schneck. "99% of matchboxes are used only for advertising."
There are seven different sizes in a variety of bright colours, with patterns in varying scales. Hay presented the product in Paris and Stockholm.
Husband and wife Schneck and von Zweigbergk also worked together on the art direction for Hay's catalogue featuring blocks of bold, bright colour, and Schneck was the designer behind the wooden chair with a cantilevered seat that Hay presented in 2010.
See more products by Hay here, including glassware by Scholten & Baijings that was also shown in Paris and Stockholm.
Photographs are by Rasmus Norlander.
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