Artists Studio Job created a backdrop of wilting flowers for Viktor & Rolf's Autumn Winter 2013 show at Paris Fashion Week (+ slideshow).
Giant floral prints in various shades of grey were repeated across the partitions at the bottom of the catwalk to compliment the monochrome collection, titled Rebellious Sophistication.
The pattern was inspired by the work of 19th Century English textile designer William Morris.
Models walked down a runway covered in a printed herringbone arrangement of grey and white wooden planks.
The graphics stood out against the ceiling and tiered seating that were painted black for the show, which took place earlier this week.
Studio Job also designed the scenography for the Dutch fashion house's Spring Summer 2010 and Autumn Winter 2010 collections.
They presented an Eiffel Tower lamp and Taj Mahal table at Design Miami last December and designed a lounge for the Groninger Museum in the Netherlands.
More stories from Paris Fashion Week on Dezeen include two-in-one transforming dresses by Hussein Chalayan and Gareth Pugh's outfits made from bin liners.
Photography is by Peter Stigter.
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See all our stories from the Autumn Winter 2013 season »