Yves Behar's San Francisco studio Fuseproject has designed a glass bottle and identity for a scheme that encourages hotels to filter water on site rather than importing it in plastic bottles.

The Whole World Water project hooks up hospitality and catering companies with a firm that provides on-site filtration services for tap water so they can eliminate unnecessary food miles and plastic wastage while saving money.

Ten percent of the proceeds will be donated to help people around the world without access to clean drinking water. The organisers hope to raise $1 billion annually.

Fuseproject created a logo with rounded w-shapes linked to resemble continuous waves. This debossed symbol provides a tactile grip on the tapered bottle, which is made of thick glass with a recycled aluminium top.

"The uncomplicated form aspires to express the clear proposition of the Whole World Water concept and the purity of the water itself that is filtered on site," says Fuseproject. "Good design accelerates the adoption of new important ideas, and this is one of these ideas where everybody wins."

"The black type is strong, elegant and promotes a sense of urgency," the designers continue. "The collateral work is equally retrained, laying out facts and figures about the cause in clear and inspiring ways."

This time last year Behar updated the SodaStream system for making fizzy drinks at home. He was also one of the speakers at our Dezeen Live talks in September, where he talked about the interface between hardware and software design, saying "Apple is actually a little bit behind in that area." See all our stories about design by Yves Behar and Fuseproject.

Other water bottles on Dezeen include Karim Rashid's Bobble with a filter in the cap, while Tokyo designers Takram came up with artificial organs to help the body use water more efficiently as drinking water becomes scarce.