Product news:Â these sofas with exaggerated seams by Spanish designer Patricia Urquiola are now in production with Italian furniture brand Moroso.
Thirteen modular pieces make up Urquiola's M.A.S.S.A.S., an acronym for Moroso Asymmetric Sofa System Adorably Stitched.
The solid forms are crossed with raised seams over the arms and backs, plus some modules have discrete pockets that sit on the outer sides of the arms.
Moroso originally debuted the prototypes in Milan last year and the production models were also displayed at ICFF 2013.
In Milan this year Patricia Urquiola presented a family of chairs influenced by the shape of a hood and a seat with a backrest wrapped in rush, both also for Moroso.
The latest sofas we've featured include chunky grey seating resembling jagged icebergs and a settee that breaks down into a bed, two armchairs and two footstools.
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More information from Moroso follows:
M.A.S.S.A.S., an acronym for Moroso Asymmetric Sofa System Adorably Stitched, is Patricia Urquiola’s delightful new modular sofa system that makes full use of this Italian company’s unique and highly skilled abilities as haute couture producers of soft seating. A compact and controlled shape is well-defined by cuts and lines that map out the asymmetric fabric placement. Visible, raised stitching runs around the perimeter to deconstruct the otherwise solid surface. While the structure is of polyurethane foam, its softness is the result of a bonded combination of fabric and polyester fiberfill.
There are 13 individual pieces, including chairs and sofas that can be formed into corner turning shapes in a range of sizes. Designed to go with this seating group are the Fishbone Tables. Both of these products, introduced in Milan 2012, are now in production.
Urquiola’s partnership with Moroso began in 1998 when she was asked to produce designs under her own name, making Moroso the first manufacturer to produce her work. Since then Urquiola has been working with Moroso, designing not only furniture but also her first US interior project- the New York City Moroso store. Over the years, Patrizia Moroso, creative director and Urquiola have become great friends, as evidenced by Ms. Moroso’s cherished new home in Udine, designed by Urquiola.