Furniture design graduate Leala Dymond has designed a sofa where elasticated yellow bungee cord holds cushions and other items in place.
The Bungy Sofa by Bucks New University graduate Leala Dymond features a grid of yellow cord that is tied in knots around the upholstery and fixed to the frame with a system of pegs.
This cord can be used to secure extra cushions, or to hold magazines, books and remote controls.
"This sofa was designed to be adjustable to everyone's comfort," says Dymond. "The yellow elasticated cord allows the user to rearrange the cushions to their personal taste, without them sliding out."
The frame is designed in walnut but Dymond says it could easily be made from cheaper materials.
The Bungy Sofa was awarded the 100% Design Award at Part 2 of New Designers 2013 this month, alongside a range of dyslexic products by New Designer of the Year award winner Henry Franks.
Other 2013 graduate highlights this year include 3D-printed casts by Jake Evill and a series of robotic adornments for introverts by Lilian Hipolyte Mushi. See our coverage of graduate shows 2013 »
Dymond will exhibit the Bungy Sofa at 100% Design during the London Design Festival, where last year Dezeen filmed a talk series with designers and critics that included Li Edelkoort, Asif Khan, Tom Hulme and Sam Jacob. Watch the movies »