"I wanted to design a simple watch with an interesting surprise" - Marcel Wanders

Dezeen Watch Store: in this movie Dezeen filmed in Milan, Dutch designer Marcel Wanders describes the two different sides of the Dressed watch he designed for Alessi. 

Wanders' Dressed watch has an outwardly understated design, but features an embellished decoration on the reverse side of the case that is hidden when the watch is being worn.

"We made these very simple, beautiful watches with an interesting surprise," Wanders explains. "The design of the watch is pretty straightforward: the band makes a really simple connection to the core of the watch and we kept the dial very simple."

However, the hour hand of the watch features a decorative "little twist", Wanders goes on to explain, before turning the watch around to show that "on the back there is a fantastic decoration, which is very hidden."

Wanders hopes that his design will stand the test of time. "[We made] something that is, I hope, an evergreen, something that lasts forever," he says. "Because I think that's what watches are, they are about time."