French designer Emmanuelle Moureaux has fitted out a Japanese spectacle shop with modular boxes in her signature colour blocks.
Located in the Mitsui Outlet Park in Iruma city near Tokyo, the Zoff eyewear shop by Emmanuelle Moureaux features identical rectangular units that have been stacked up to create display tables and counters, or mounted on the wall at various heights to form shelves.
Each one is coated in different hues, which Moureaux says represent "different snapshots from our daily lives, such as the magenta and yellow spreading endlessly in the field of tulips, the pale blue from the crystal clear lake, and the pink petals of cherry blossoms swaying in the wind."
Two central display tables are made of more blocks in neutral tones and can be reconfigured as required.
Emmanuelle Moureaux has worked in Tokyo since 1996 and her work typically features repetitive elements in an assortment of bright, clear colours. She's previously applied the style to a bank, a wedding dress and a stool with a transparent seat. See all our stories about design by Emmanuelle Moureaux.
We've also featured a former gallery in Paris that's been converted into an optician's shop, plus 3D-printed glasses by Ron Arad and others made of water buffalo horn. See all our stories about spectacles and shades.
Photos are by Daisuke Shima/Nacasa & Partners.
Here's some more information from the designer:
Renewal project for the eyewear shop Zoff opened in the outlet shopping center -Mitsui Outlet Park Iruma.
The blue sky between buildings, the pockets of green in the park on the street corner, and the colorful glittering neon at night. These are what we capture during our everyday life in cities. Travelling also gives us different snapshots from our daily lives, such as the magenta and yellow spreading endlessly in the field of tulips, the pale blue from the crystal clear lake, and the pink petals of cherry blossoms swaying in the wind. These sceneries from our experience are captured into rectangular frame, and then rhythmically spread in the space to create a joyful and heartwarming store.
The captured pieces are modularized into blocks of 800mm x 160mm. These modules are then used to design displays, fixtures and mirrors.
Different heights of these rectangular blocks create rhythm in the space which gives a sense of playfulness. This changes the ordinary way of shop displays, which are often too systematic. The design has focused on flexibility, such as the movable display blocks, with the exception of wall mounted display, and the colors representing sceneries can be changed along with the seasons.