Product news: Copenhagen design firm KiBiSi designed this low-energy pendant lamp by scaling up the shape of a classic light bulb.

KiBiSi's Bulb Fiction pendant lamp unites the socket and bulb into one product.

The shade is made from hand-blown opal glass and the pendant's cord incorporates a thick white silicone cover to give it extra volume. The cord can be tied in a knot for a different look and the lamps can be hung in clusters.

"The fixture creates the illusion of a classic incandescent bulb, hides the low-energy light source and ensures a comfortable, soft light," said the designers.

Bulb Fiction will be available to buy in North America through furniture company HighTower from 12 August 2013.

KiBiSi is an industrial design firm founded in 2009 by designer Lars Holme Larsen of Kilo Design, architect Bjarke Ingels of BIG and brand consultant Jens Martin Skibsted of Skibsted Ideation.

Other KiBiSi products we've featured on Dezeen include an office chair that is mounted on a Y-shaped stem - allowing it to move back and forth whilst rotating, and a series of candle holders made from a compound of plastic resin and powdered stone.

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Here's a press release from HighTower:

Designed by Danish design team KiBiSi and manufactured by Lightyears, the Bulb Fiction pendant lamp is a playful take on the classic incandescent light bulb and is now available in North America through HighTower.

Bulb Fiction remains true to the iconic shape but has been scaled up and broken down, creating the illusion of a single bulb, while hiding the low energy light source, and ensuring a comfortable, soft light with its hand-blown opal glass shade.

Bulb Fiction transitions seamlessly between public and private spaces from hospitality to retail, commercial and residential environments. It works beautifully as a single lamp, but also looks fantastic when hung in a cluster, a straight line, or in staggered formations.

To further play with the design, simply tie knots in the cord or gather several lamps together to form a modern chandelier.