Dezeen promotion: this year's designjunction exhibition opens next week from 18 to 22 September as part of the London Design Festival and will feature pop-ups including Dezeen Watch Store.

Dezeen Watch Store will be launching the new collection of timepieces by lifestyle brand Nixon and selling some of our most popular models - more details to follow soon.

Designjunction's ground floor will include over 30 pop-ups from retailers including Theo, Native Union and Clippings.com.

Located at The Sorting Office on New Oxford Street from 18 to 22 September, the exhibition will form the hub of the West End Design District.

As media partner, Dezeen has created a digital guide to showrooms and events in the area over the coming week - see it here.

To register for tickets and for further details about what's on visit the designjunction website.

More information from the organisers follow:

What’s on at London's leading design destination?

More than 100 global brands, 30 design-led pop-up stores, 100s of product launches, live factory demonstrations, seminars, screenings, premium eateries, installations and more return to the industrial 1960s Sorting Office.

Top international brands including &tradition, Modus, Made in Ratio, Carl Hansen, Moroso, Zanotta, Bolon, Assembly Room, String, Mitab, Bla Station and Another Country take centre stage at London's leading design destination.

Introducing lightjunction supported by Megaman

This year, sees the launch of lightjunction, London's first trade show dedicated to high-end decorative lighting.

Staged in partnership with experts Cameron Peters Fine Lighting, lightjunction brings together a curated selection of global lighting brands including Woka, LZF, Vibia, Artemide, Orsjo, Innermost, Sharon Marston, Northern Lighting, Vitamin among others.

Live Factory Demonstrations

The Flash Factories return, bringing a diverse selection of industrial processes to life with live demonstrations each day.

This year Blueprint magazine, Additive Earth Systems and the Bartlett School of Architecture have collaborated to launch a competition using 3D printing technology. The best entries will be on show. There will be live 3D printing running throughout the event and a showcase of on-going experiments into large scale 3D printing for its potential application in architecture.

Brooks Saddles, Britain's oldest saddle makers, will demonstrate the process of making beautifully handcrafted leather saddles alongside the world’s first full scale, portable CNC router system. Grow CNC, can be easily assembled on site, ready to cut in 3 minutes, and packed back away into its flight case for easy transport and storage.

Pop-up shops

Designjunction's ground floor is a retail emporium with more than 30 carefully selected stores selling furniture, prints, ceramics, glassware, books, watches and accessories. Retailers include Cherchbi, Theo, Clippings.com, Dezeen Watch Store, Dyke & Dean, Melin Tregwnt, Monotype, Native Union, and Outline Editions. Fans of 20th Century collectibles will be able to purchase originals from Midcentury Modern show, also taking up residency.

World-Class Eateries

Designjunction has sourced fantastic eateries at this year's show. On the ground floor, premium street food vans and market stalls selected by The Real Street Food Festival, offer a variety of international flavours. While refreshments including cold sodas and cocktails will be served from a bespoke bar by SodaStream.

An authentic Italian café operated by Gelupo and a Chilean wine bar commissioned by the Chilean Embassy will feature on the first floor. On the top floor Jamie Oliver's celebrated Barbecoa will set up a temporary residency, offering a selection of modern dishes. Transport for London meanwhile is opening a micro-brewery bar in association with Camden Town Brewery to celebrate its 150th anniversary.

Challenging debates – sponsored by Phaidon Atlas

Live debates and panel discussions are happening throughout the day in a new seminar theatre designed by architecture duo VW+BS. The sessions will take a closer look at the relationship between design and architecture. All talks are free to attend and can be seen at thedesignjunction.co.uk/programme.

Tokyobike tours

Join the tokyobike tours and see London’s hidden design gems, with guided rides across the capital each day. Led by industry experts each tour will start and finish at designjunction. Book your space here.

West End Design District

designjunction has launched a West End Design District to celebrate the best design in the capital’s West End. Visitors can take advantage of discount offers from stores such as Alessi, Molteni&C, Bo Concept, EDC, Habitat, Heals, The Conran Shop, Ligne Roset West End, Dark Room and Tracey Neuls for the weekend of the London Design Festival 21 - 22 September. Offers are available to Elle Decoration readers (October issue: on sale 1 September) or Visa Premium card holders.

Visit thedesignjunction.co.uk/showrooms for more information.