Dutch Design Week 2013: graphic designer Kok Pistolet painted over sections of 40 posters around Utrecht to turn them into directions from each location to a venue for a music festival (+ slideshow).
The Ekko music club was one of the hosts for Le Guess Who? festival in November 2012. Pistolet's poster design promoting the venue incorporated drawings of hands that point right and left.
The A0 posters were printed in monochrome and put up in various places across the city. The streets and turns from these locations to Ekko were then mapped by the designer.
Pistolet visited each poster and painted over some of the directions with bright colours.
The right and left turns that remained in black and white became a route that led the visitor to the venue. As they got closer, more directions were painted out.
"The concept was based on the basic function of a promotional campaign; getting people to visit the venue," Pistolet told Dezeen. "We translated this basic given into a map-like system so people would be able to find Ekko from any place they encountered the poster."
This project was nominated in the category for Best Graphic at the Dutch Design Awards as part of Dutch Design Week 2013. The top prize went to Iris van Herpen's 3D-printed fashion collection.