Dezeen Music Project: viewers of the first official video for American musician Bob Dylan's Like A Rolling Stone can change channels that mimic TV formats to watch people lip-syncing to the 1965 track.
The interactive video by digital agency Interlude allows the viewer to swap between channels and watch different presenters and characters sing along to Dylan's iconic track.
The 16 channels include a financial market update, a live cooking demonstration and sports highlights. One features archive footage of Dylan himself singing the track.
You can also watch a couple flirt in a romantic comedy or an argument on a soap opera, all while mouthing the track's lyrics.
"I'm using the medium of television to look back right at us - you're flipping yourself to death with switching channels [in real life]," director Vania Heymann told Mashable.
Buttons on a panel down the left hand side of the screen and up and down keyboard buttons are used to flick between the channels, bringing up an info bar with the channel's name, number and description each time.
This is the first official music video for the track, which has been created to coincide with the release of Bob Dylan's CD box set The Complete Album Collection.
The song reached number two in the charts when it was released in 1965 and was voted Greatest Song of All Time by Rolling Stone magazine.
The film was made using software called Treehouse, which Interlude created themselves.