High street fashion chain American Apparel has launched a 43-piece collection of clothing featuring graphic prints by Memphis Group designer Nathalie Du Pasquier (+ movie).
The Nathalie Du Pasquier for American Apparel collection includes womenswear, menswear and accessories in minimalistic shapes covered in colourful, graphic prints.
Du Pasquier was a core member of the Milan-based Memphis Group that pioneered post-modern furniture and fabric design in the 1980s, but has since nurtured a career as an artist.
She was approached by American Apparel creative director Iris Alonzo who asked her to create prints similar to those she designed during the Memphis era.
"It was the first collaboration with a fashion company in many, many years actually because I am a painter," Du Pasquier told the New York Times. "I have not done that kind of work in a long time."
The collection marks a departure from American Apparel's signature style of single-colour staples, with its womenswear often produced in skin tight stretch jersey.
Prints by Du Pasquier also feature in the Wrong for Hay collection launched last year, which is expanding due to popularity.