Dezeen promotion: Italian furniture brand Pedrali will be showing its latest collection at the Salone Internazionale del Mobile in Milan this week.
The collection includes a family of wooden chairs, a group of upholstered armchairs, a selection of bar stools and coat stands. These new models are shown in the Pedrali New Ideas 2014 magazine through a series of styled photographs.
Pedrali's stand at the annual design fair will consist of ten boxes that open up like Russian dolls, designed by Italian studio Migliore + Servetto Architects.
The shapes of the products will be outlined with a wireframe inside these boxes.
To find out more about the collection, visit Pedrali in Hall 10 Stand B15 C28 at the Salone Internazionale del Mobile from 8 to 13 April.
Read on for more information from Pedrali:
Pedrali at Salone del Mobile
After the celebration of 50 years as manufacturer, Pedrali exhibits for the 26th time at the Salone Internazionale del Mobile and continues its mission to offer contemporary and functional furniture for public spaces, offices and homes.
The 2014 novelties consist of five new families and brand new models that enrich the Pedrali collection. They give prominence to the wood and the upholstered products, besides the plastic materials, using the technological innovation as a key aspect of every project.
A family of wooden chairs, a group of upholstered armchairs, newest barstools and two sets of complements. Moreover, the first model dedicated to the world of kids, as a natural evolution of one of the best seller Pedrali plastic chairs.
The magazine Pedrali New Ideas 2014 features the new models through a contemporary photographic language. The photos consist of geometrical layouts formed by several single pieces of furniture. The overview photos show the wide production range and the prospect view allows a better understanding of the shapes and proportions.
The cooperation with the designers continues: Odo Fioravanti, Patrick Jouin, Marc Sadler, Claudio and Marco Pocci, Alessandro Busana, Pio and Tito Toso, Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo. A new relationship has started with the trio Manuela Busetti, Andrea Garuti, Matteo Redaelli.
The concept of the stand designed by Migliore + Servetto Architects distinguishes for lightness and dynamism. Ten group of Flying Boxes open upwards in different volumes like Matryoshka dolls. Such volumes are outlined by a thin wireframe that reveals the products of the new collections, as unique artwork installations like in art galleries. All around a double filter of curtains, lights and dynamic videos that create an indefinite and deep backdrop.
Salone Internazionale del Mobile, 8–13 April 2014, Hall 10 Stand B15 C28.
