Dezeen Music Project: an animated unicorn and various other characters shimmy and shake along to Basement Jaxx's latest track in this music video by director Tomek Ducki.
The video for Basement Jaxx is the fourth collaboration between the British dance duo and Tomek Ducki, who created the animated sequence for the Unicorn track taken from the upcoming Junto LP.
"I have a special hot line in my house in case they need the help of my super animation power," Ducki told Dezeen.
"They asked me to do a visual for the whole four minutes based on the logo of their new album, plus of course to feature a unicorn," he continued. "I told them that I don't animate unicorns anymore but I finally made an exception."
Rainbow-coloured graphics accompany the beat, as the cartoon unicorn's horn runs away and its body splits into three forms to chase after it. "Sometimes unicorns must chase their own horns to find a good party," Ducki said.
Along the journey, colourful fingers point the way and dancing figures perform different moves to the electronic music. Once reassembled, the unicorn hops, slides, moonwalks and even twerks in celebration.
"Besides my desire to have a lot of dancing characters, I made up a little narrative to stick the scenes to each other and to support the message of the music," said Ducki.
Time constraints meant that he kept the sequence simple, limiting the shapes and colour palette while keeping the animation flat.
"I had an extremely little amount of time comparing to the length of the animation so I eliminated everything which might be time consuming process: no textures, no render, no fancy storytelling," Ducki explained. "I rather pushed it to create as many joyful tiny figures and movements as possible."
"By now I can dance all the choreography of the unicorn by heart," he added. Basement Jaxx's Junto LP is due for release on 25 August.