Dezeen promotion: UK design show designjunction will bring together showrooms across central London to form the West End Design Quarter during this year's London Design Festival.

The West End Design Quarter will showcase some of the city's top design shops and fashion boutiques in districts including Marylebone and Mayfair, Holborn and Tottenham Court Road, Fitzrovia and Regent Street, and Covent Garden and Soho.

Returning to London Design Festival from 13 to 21 September, this second edition will host in-store events, talks, exhibitions, plus discounts on new household products and fashion.

Brands taking part in West End Design Quarter include The Conran Shop, Domus, Another Country, Magma and Skandium.

Over 60 participating stores around the district will offer special discounts for Visa cardholders from 1 to 30 September.

Printed and online maps with full event details and locations will be available during the festival.

West End Design Quarter is organised by designjunction, which will showcase more than 180 international design, retail and innovation brands over four floors of The Sorting Office on New Oxford Street in London.

Visit the West End Design Quarter website to find out more about the event.

Here is more information from the organisers:

Now in its second year, The West End Design Quarter, presented by designjunction2014, unites four vibrant quarters of central London – Marylebone and Mayfair, Holborn and Tottenham Court Road, Fitzrovia and Regent Street and Covent Garden and Soho – which will become London's newest design destination during the London Design Festival.

The West End Design Quarter will encompass the finest design stores and fashion houses across London's iconic West End, aiming to connect the visitors who flock to the city for the annual London Design Festival. Celebrating the best design in the heart of Central London, visitors can expect exclusive shopping promotions, see one-off in-store events, workshops, talks and temporary exhibitions throughout the week.

Amongst the world-famous theatres, restaurants, bars and hotels lies the highest concentration of flagship stores and showrooms in the world all within walking distance and with excellent transport links.

The West End Design Quarter provides an opportunity to purchase the very latest design from an unrivalled international portfolio of home products and fashion items from dedicated brand showrooms, niche design boutiques, and larger department stores.

Visa Shopping Promotion

As part of the West End Design Quarter, designjunction2014 in partnership with Visa presents the Visa Shopping Promotion which will run from 1 – 30 September.

Within the shopping quarter all Visa cardholders can take advantage of promotional discounts across a select number of stores for the month of September, with some offers extending until early November. More than 30 stores form part of the shopping promotion with designjunction2014's own retail outlet at the very centre, presenting another 30 design-led pop-up stores to offer a truly unique shopping experience.

All shops and showrooms will be listed within a dedicated printed map of the area with two planned routes across the West End. Follow the retail trail highlighting shopping offers at key stores or take in the sites and architectural landmarks on the recommended trade route, highlighting exciting showroom installations

Participating brands

Another Country, The Conran Shop, designjunction, Do shop, Domus, Forza, Heal's, Hastens, Ideaworks, John Lewis, Material Lab, Ligne Roset, Republic of Fritz Hansen, Tracey Neuls, OMK, Jake Spade, United Nude, Magma, Skandium with more brands to be announced in the next few weeks.

About Designjunction

Designjunction has firmly established itself as the leading destination for contemporary interior design and culture, held annually during the London Design Festival and Salone del Mobile, Milan. Known for its uncompromising selection of leading global brands, designjunction is at the forefront of delivering cutting-edge design within an expertly curated space.

In 2013, designjunction featured more than 150 world-class international brands set against the industrial backdrop of a 1960's Sorting Office in the heart of central London. The five day exhibition attracted more than 21,000 visitors through the door, expanding to seven times the size of its original format in 2011.

In April 2014 designjunction launched the fourth edition of EDIT by designjunction, Milan, a curated offering of the flagship London show. Transforming a historic 18th century building in the heart of Milan's fashion district, the show attracted over 10,000 visitors over five days.

thedesignjunction.co.uk/west-end-design-quarter