Red and blue graphics represent an emotional journey in Um de Nós music video
Music: Brazilian director Fabricio Lima's animated music video for Marcelo Jeneci's track Um De Nós depicts a heartbroken man's journey to recovery using red and blue hues (+ movie).
The collaboration came about after Lima first heard Brazilian composer Marcelo Jeneci's album while living in Buenos Aires in 2013, and felt a personal attachment to Um de Nós – which translates from Portuguese to "one of us".
"I asked if he would be interested in creating a music video for that track," Lima told Dezeen. "He was thrilled with the idea, we met up in person in São Paulo and it all started."
The animation follows the journey of a broken-hearted man, who begins the video upset and travels down an escalator that represents depression.
However, the next part of journey sees him take a cable car up into space – symbolising his lifting mood as he starts to get over the heartache.
"Since this song was so heartfelt and personal for us both, I wanted to explore these feelings," Lima said. "I wanted to highlight the feeling in forgetting someone you love to finally then be okay with yourself and to heal from a tough heartbreak."
Throughout the video there is a strong focus on blue and red tones, which were used to highlight the differences between worry and realisation that are presented in the song.
"It was to show this transition, from sadness to acceptance," said Lima. "Going down on the escalator, and going up in the stratosphere; a limited perspective at the beginning then the entire galaxy towards the end."
"It was very organic, and not very planned to be honest," he said. "The decisions regarding colour, some animated bits and even 'what will happen next' was being decided as I was working."
The project took 10 months to complete while Lima was in between jobs and travelling around Argentina, Brazil and New Zealand. However, it was a personally driven project for the director, who has long admired Jeneci's music.
"I've been a huge fan of his work for some time, and getting to know him better, I realised how alike we were, in our own artistic mediums," said Lima.
Um de Nós is taken from Jeneci's 2013 album De Graça.