Dezeen promotion: annual hotel design event Sleep is set to take place at London's Business Design Centre on 24 and 25 November 2015 (+ slideshow).

Now in its 10th edition, the two-day conference and exhibition brings together professionals from across the hotel design, development and architecture industries for networking events, discussions and product showcases.

Attendees will have the chance to watch a selection of talks and on-stage interviews with leading figures in hotel design and hospitality.

Five design teams including The Studio at Harrods and Areen Hospitality will each propose a concept for a guest suite in this year's Sleep Set built-room competition – basing their ideas on fairy tales and folklore.

Each team will explain their response to the brief during a conference session. The winning team will be announced on 24 November 2015 at 7pm in the Sleep Bar, which has been designed by London studio Conran+Partners.

Also at the event, multidisciplinary practice Il Prisma will create the Social Harbour – described by the organisers as a "refuge for new nomads, digital travellers and smart workers to express individuality as well as seek like-minded tribes".

Luxury lighting manufacturer Preciosa has designed an installation that will be suspended above the entrance to an exhibition, which will showcase the latest products and ranges from prominent manufacturers and bespoke artisans.

Sleep will take place at the Business Design Centre in Islington on the 24 and 25 November 2015. A late opening and cocktail hour is organised for 24 November.

Visit the Sleep website to find out more information and to register for free.

Read on for more information from the organisers:

Sleep 2015

The Sleep event, Europe's annual destination for the hotel architecture and design community, celebrates its tenth edition at London's Business Design Centre on 24 and 25 November with a series of installations exploring new territories in hotel design, a conference programme featuring industry thought-leaders and topical debates, and an exhibition of products selected for their quality, innovation and diversity.

Wonder Tale Sleep Set competition

Five design teams are participating in this year's Sleep Set built-room competition. Drawing on the essence of fairy tales and folklore around the world, The Studio at Harrods, Areen Hospitality, Shaun Clarkson ID, Oliver Heath Design in collaboration with Interface Hospitality, and Anita Rosato Interior Design will each weave their own story into a guestroom concept that touches on the human condition while playing with perceptions, to engage and nurture the guest in new ways.

Each will explain their response to the brief during a conference session, with the winning team announced on 24 November at 7pm in the Sleep Bar. The judges for Sleep Set 2015 are Katy Ghahremani, Partner at MAKE Architects, Erik Nissen Johansen, Founder and Creative Director of Stylt Trampoli and Javier Hortal, Director of Technical Services at Mandarin Oriental.

Sleep Bar

Re-imagined afresh each year, the Sleep Bar (in association with Sleeper) is the social hub of the event, and hospitality design specialists Conran+Partners are harnessing of the power of storytelling through wonder tales with a design inspired by Lewis Carroll's timeless Alice's Adventure in Wonderland. The design team aims to challenge the familiar concept of what a bar should be and visitors can expect to see "a kind of hyper-charged reality, with some unexpected perspectives, reflections and upside-down-ness!" says Tina Norden, project director.

Convergence

A series of installations and conference presentations at Sleep will examine the opportunities presented by shared spaces within modern hotels. As hospitality lifestyle brands surge in popularity, lobby and bedroom concepts are melding work, relaxation and play. Challenging the norms in spatial use are three leading architecture and design studios that will investigate how combining apparently contradictory influences can result in bold innovation.

Multidisciplinary practice Il Prisma Group, which has pioneered a revolution in attitude towards how we use interior space with its mission to redefine habits, will create the Social Harbour. This is a refuge for new nomads, digital travellers and smart workers – a place to express individuality as well as seek like-minded tribes. Described as an inside/outside experience, it allows users choice to create a personalised space where they are supported, rather than dictated to, by design and technology that can transform the environment.

The Manser Practice, in association with exhibitor Elegant Clutter, will consider the meaning of convergence when opposites are fused to create something new and unexpected. "Exciting things happen when the functional and fanciful merge", says Jane Lawrence, Director of Interior Design. "This is particularly true in hotel design where it is important that the hotel fulfils the guest’s practical needs but also stimulates the senses."

International architecture and design studio Perkins+Will will examine the rise of the frictionless office as improved mobile connectivity leads to more flexible work environments. As the office turns into an increasingly abstract concept, hotels are emerging default workplaces for many professionals. With experience in hospitality, fit-out and workplace consulting, the team will identify the potential opportunities in this behavioural shift and how to optimise them in hotels.

In addition to exploring the Convergence installations, visitors can gain further insight from the designers on day two of the Sleep Conference when they each present the thinking behind their proposals.

Exhibition

Every year Sleep handpicks a collection of both new and returning exhibitors including big-name manufacturers and bespoke artisans from around the world revealing their latest ranges of exciting and original products.

At the entrance to Sleep will be an installation by luxury lighting manufacturer Preciosa - Souls is series of simple graceful elliptical forms in Bohemian glass that will appear to float above the lobby. Quintessential British brand Timorous Beasties is to debut with hand printed and digitally printed wallpapers and fabrics, vinyl wallcoverings, concrete tiles, laces and granites. Also exhibiting for the first time, Johnson Tiles will be exhibiting new range launches and previewing its new autumn winter collections featuring design led wall and floor tile ranges. Newcomer Mineheart will feature its design fairytale, a collection of playful and eccentric designs of wallpaper, lighting and home accessories; Coco Wolf has collaborated with Holland & Sherry to launch their new range of upholstered outdoor furniture at Sleep; and bathroom brand-leader Dornbracht will be showcasing its newly launched elegant CL.1 fitting with striking and innovative features.

Sleep takes place on 24 and 25 November with a late opening until 8pm on 24 November, where visitors can enjoy the design inspiration and networking opportunities during the show's cocktail hour from 6:30pm. Register now for your free ticket to Sleep 2015.

www.thesleepevent.com