Google data and mouse movements become customisable textile patterns in Print All Over Me's fashion collaboration with artist Lia and studio Sosolimited.
The collection includes jackets, scarves, bags, dresses, T-shirts and leggings, each of which can be personalised with one of two generative designs.
Austrian artist Lia's print features Spirograph-style crisscross lines, while art and technology studio Sosolimited's design uses data borrowed from Google search to create a pixellated pattern.
By moving the mouse over a blank representation of the garment, users generate a pattern of constantly moving and repeating lines using Lia's pattern.
Pressing the number keys causes the colours to change from black to red, yellow, blue or purple. The pattern continues to shift in response to mouse movement, until a final version is selected.
With Sosolimited's pattern, users can enter a word or string of words which will be used to create an all-over "woven" pixellated design, generated by image data taken from Google's search engine.
The collection has been created in partnership with the Processing Foundation, a non-profit organisation that promotes software literacy within the visual arts and visual literacy within technology-related fields.
It describes its goal as "to empower people of all interests and backgrounds to learn how to program". Thirty per cent of sales from the collection will go towards the foundation.
The Print All Over Me (PAOM) platform – which allows artists and designers to upload and apply their prints to blank garments, and receive a share of profits – is reportedly working on an application that will allow anyone to create and share similar generative prints.
Print All Over Me previously partnered with Snarkitecture to cover clothes in prints of subway tiles and marbled surfaces.
Ben Alun-Jones of Knyttan – which offers the opportunity to create bespoke jumper or scarf designs using a web app – claimed mass customisation "can be the future of fashion".