Dezeen promotion: Berlin furniture company EAJY has launched its first product on crowdfunding website Indiegogo – a wooden chair with legs inspired by structural steel beams (+ slideshow).
The frame of the Beams Chair is based on the shape of I-beams, similar to those used on a much larger scale to build structures like the iconic Golden Gate Bridge in San Francisco, which EAJY said inspired the design.
The chair is made up of five axis CNC-cut pieces of ash wood, and comes in natural, red, and black variations.
Beams is currently available for pre-order from Indiegogo, and backers can receive up to 35 per cent off the retail price. Worldwide shipping will commence in March 2016.
"The reason for choosing a crowdfunding website rather than a traditional selling channel is because we want to contact and get feedback from customers directly," said EAJY designers Eric Chang and Johnny Hu. "Their suggestions and opinions about the product are very valuable. They give us a basis to improve our design and service for the future."
A prototype of the Beams Chair was first constructed by Sebastian Bächer of Tischlerei Bächer and was presented as part of the D3 Contest at the imm Cologne trade fair in 2013.
After receiving feedback from the event, EAJY spent three years meticulously altering the design to make it lighter and more comfortable. In places, plywood sheets were replaced with solid wood sections.
EAJY, formerly Eric and Johnny Design Studio, is a Berlin-based furniture company established by Taiwanese designers, Eric Chang and Johnny Hu.
The Beams Chair is now available to back on Indiegogo. Read on for more information from the designers:
Beams Chair – bring industrial style into your space
Berlin furniture company EAJY has launched their first product, the Beams Chair, which offers a simple way to bring modern industrial style into daily life.
Inspired by the steel I-beams of the Golden Gate Bridge in San Francisco, the Beams Chair is made from wooden I beams, which reduce the weight of the structure to just 4.5 kilograms while enhancing the strength of the chair.
The first prototype was made in 2013 by Sebastian Bächer of Tischlerei Bächer and selected by [D3] Design Contest in imm Cologne.
EAJY has taken three years to refine the design of the Beams Chair with feedback from imm Cologne. Now, the Beams Chair is more comfortable and ergonomic than ever. This simple and elegant chair is mostly constructed with solid wood.
"It is really interesting to see the interplay of two contrasting features, the natural wood and the industrial I-beams," said EAJY. "Our goal is to create industrial style furniture with natural vibes, simple structure, and warm feeling. Customers can style and balance their space at the same time."
"We are very meticulous in our product design. With its simplicity and uniqueness, the Beams Chair can easily fit into any indoor space, such as restaurants, cafes, dining rooms, and more."
EAJY is taking pre-orders via crowdfunding in Indiegogo. Beams Chair will start worldwide shipping from March 2016, and backers will receive up to 35 per cent off retail price.