Dezeen Magazine

10 of the most minimal boutiques on Dezeen

Fashion store interiors are often left simple to keep the focus on the clothes, but in some shops there's a lot more space than garments. Here are 10 of the most pared-back (and empty) boutiques we've featured on Dezeen (+ slideshow).


Helmut Lang, West Hollywood, USA, by Standard Architecture

Helmut Lang West Hollywood store by Standard Architecture

Los Angeles-based Standard Architecture completed a store for fashion brand Helmut Lang that features smooth plaster walls, cove lighting and a light-filled garden. Find out more about this project »


ETQ, Amsterdam, Netherlands, by Studio Jos van Dijk

ETQ, Amsterdam by Studio Jos van Dijk

Studio Jos van Dijk transformed a canalside shop in Amsterdam into a multi-brand store for footwear label ETQ, adding a sneaker-lined wall, white metal display cages and heavy concrete furniture. Find out more about this project »


Victoria Beckham, London, UK, by Farshid Moussavi

Victoria Beckham, London by Farshid Moussavi

London architect Farshid Moussavi overhauled three storeys of an existing Georgian building in the city's West End to create the first physical retail space for Victoria Beckham's eponymous fashion label. Find out more about this project »


Flagship store, Porto, Portugal, by Fala Atelier

Flagship store, Porto by Fala Atelier

Bright white surfaces, industrial shelving and a grey marble counter create an uncluttered interior for this Porto clothes shop by local studio Fala Atelier. Find out more about this project »


Dori, Olgiate, Italy, by Archiplan Studio

Dori, Olgiate by Archiplan Studio

Oak chevron patterns the walls of this minimal concept store in northern Italy by Archiplan Studio. Find out more about this project »


Acne Studios, Seoul, South Korea, by Sophie Hicks

Acne Studios, Seoul by Sophie Hicks

The concrete interior of Swedish fashion brand Acne Studios' first flagship store in Seoul is hidden behind a translucent light box, designed by London architect Sophie Hicks. Find out more about this project »


Christopher Kane, London, UK, by John Pawson

John Pawson minimal store for Christopher Kane

John Pawson applied his signature minimalist style to the interior of British fashion designer Christopher Kane's first physical retail space. Find out more about this project »


Nietzsche, Osaka, Japan, by Reiichi Ikeda

Nietzsche, Osaka by Reiichi Ikeda

Designer Reiichi Ikeda inserted boxy partitions that follow the pattern of existing ceiling trusses into this clothing boutique. Find out more about this project »


Beige, Tokyo, Japan, by Nendo

Beige, Tokyo by Nendo

Thin beams double as garment rails at this minimal Tokyo concept store by Japanese studio Nendo. Find out more about this project »


Mahani, Dubai, UAE, by Studio Toogood

Mahani, Dubai by Studio Toogood

Raw concrete and colourful fabrics were combined in this fashion store in Dubai by London designers Studio Toogood. Find out more about this project »