The global influence of the annual Serpentine Pavilion commission makes the Serpentine Galleries the most searched-for institution by architects and designers, according to the first ever Dezeen Hot List.
The modestly sized pair of galleries in London's Kensington Gardens wins more attention than museums like MoMA and The Whitney, or professionals bodies like the RIBA or the AIA, the list reveals.
This is largely thanks to the annual pavilion, which has become one of the the most talked-about highlights of the architectural calendar, and has spawned copycats all over the world.
Published last week, Dezeen Hot List is the most comprehensive data survey of architecture and design media ever conducted. Based entirely on audience data, the 400-strong list reveals the key players and emerging talents in the design world.
The top 10 institutions on Dezeen Hot List are counted down in this video
The Institutions Hot List includes 15 organisations. Tate claims second place, while number three is Maggie's, the charity responsible for cancer-care centres across the UK by architects including Norman Foster, Snøhetta and OMA.
The RIBA is proven to be the most influential professional body, taking fourth place on the list, while the AIA didn't even make the list.
The UK is also a winner – six of the top 10 are based in Britain. London's Design Museum is in number eight, despite a quiet year as it prepares to relaunch in its new home, while the neighbouring Science Museum takes number nine thanks to collaborations with architects including Zaha Hadid and Phil Coffey.
Find out more on www.dezeen.com/hotlist