With companies rebranding at a rapid rate to stay ahead of the competition, designers are constantly devising new fonts and typefaces, we're looking back at 10 standout examples featured on Dezeen.
Pioneering British graphic designer Neville Brody created Coca-Cola's first bespoke font in its 130-year history earlier this year. Using the brand's archive Brody developed a typeface that aims to feel familiar, but is still future-facing and works across all scales and platforms.
Find out more about TCCC Unity ›
The result of five years work and research, Google and International font company Monotype collaborated to create a typeface that can be used globally in more than 800 languages.
Noto is designed to eliminate "tofu" – the boxes that appear in place of text when a font is not available on an online device.
International font company Monotype was tasked with overhauling the London Underground's 100-year-old typeface, to bring it into the 21st century.
The updated font, Johnston100, features two new weights, hairline and thin, and the addition of the hashtag and at symbol, to make it more suitable for Transport For London's digital platforms.
Find out more about Johnston100 ›
Originally created for a satirical piece ahead of the 2016 US election published by BuzzFeed, The Tiny Hand typeface recreates Donald Trump's distinctive handwritten style, which designer Mark Davis used to humorously annotate a Dezeen article about Brexit.
Find out more about The Tiny Hand ›
Songwriter Fonts by Julien Sens and Nicolas Damiens
French graphic designers Julien Sens and Nicolas Damiens spent a month creating this series of fonts, which recreate the handwriting of musicians David Bowie, John Lennon, Kurt Cobain, Leonard Cohen and Serge Gainsbourg, basing them on handwritten notes and letters.
Find out more about Songwriter Fonts›
Advertising agency Ogilvy & Mather collaborated with organisations Newfest and NYC Pride to create this colourful typeface to commemorate the late Gilbert Baker, the designer of the universal symbol of gay pride, the Rainbow Flag.
Bauhaus fonts by Adobe and Erik Spiekermann
With Bauhaus set to celebrate its centenray, German typographer Erik Spiekermann and a group of students revived five typefaces previously "lost to history" based on designs by prolific figures from the school.
Developed using hand-drawn letter fragments, typography sketches and posters from the Bauhaus archives, the fonts are available to download via Adobe.
Find out more about Adobe's Bauhaus fonts ›
Opting for an unusual point of reference with this typeface, Swedish hardcore band Pissjar created a full alphabet using their own urine, expanding on the work of bassist Anton Bolin, who originally peed the group's logo for an album cover.
Find out more about Pissjar Sans ›
Horseferry and Chadwick by Neville Brody
Graphic designer Neville Brody created two new custom typefaces for British broadcaster Channel 4 as part of their rebrand in 2015. Both Horseferry and Chadwick were based "on the idea of a new British Gothic", with Brody and in-house 4Creative team adding its own imperfections.
Find out more about Horseferry and Chadwick ›
Brand New Roman, by Hello Velocity
Digital studio Hello Velocity cut up recognisable logos from the world's biggest companies, including Netflix, McDonalds and Amazon to create this 52-letter Frankenstein font, which makes a statement on the growing power and influence of global corporations.
Find out more about Brand New Roman ›