Dezeen promotion: British furniture brand Bisley has teamed up with designer Paul Kelley on a hand-finished modular storage system.
Named BOB, the new Bisley shelving system comprises a series of white blocks that click together in "infinite configurations". They can also be easily taken apart and reorganised.
Kelley's aim was to create a timeless piece of furniture that could be used by anyone, anywhere.
"The idea behind BOB was to create a piece of furniture which transcends trends, a product that is functional, easy to adapt and timeless," he explained.
"The design of BOB means the core of the system remains the same, but allows the user to change shapes and function when and where needed," he continued.
"People can organise their environment exactly how they see fit and with a simple twist, have complete flexibility to redesign their space, be it tomorrow or 10 years down the line."
BOB is first all-wood product designed by Bisley, which is better known for creating steel products. It is crafted from plywood with a white veneer finish.
The system works with "technology-friendly" magnets that are concealed within the edges of the blocks, to securely lock the modules together. Users unlock the units by simply twisting them.
The BOB units are available in a variety of different sizes, and can combined horizontally or vertically.
Blocks are also made with sliding and openable doors that disguise the contents of the storage units, while some feature panel inserts, that form shelves or dividers depending on orientation.
"Modern-day storage should be smart and simple. In the office or at home, as a room divider or up against a wall, BOB can be used easily and effortlessly – everywhere," added Helen Owen, marketing director at Bisley.
"It has been a pleasure working closely with Paul Kelley and seeing BOB become a reality, creating a piece of furniture whose simplicity in the design, functionality and quality of manufacturing has all the characteristics to make it a future design classic."
BOB can be purchased as multi-piece kits, with the option to purchase extra units. More information is available on the Bisley website.