The first sex toy created by retailer Wild Flower is a genderless object meant to suit a variety of bodies.
Named Enby after the acronym NB, short for non-binary, the vibrator is designed to appeal to users across all genders, with an abstracted shape and open-ended functionality.
"[We] wanted to create a toy that could stay with someone through all of life's transitions – changing bodies, new partners, evolving desires and beyond," said Wild Flower.
The company added that the gender-neutral aesthetic and function of Enby "allows you to write your own sexual script", avoiding the prescriptiveness of more familiar sex toy designs.
The flexible silicone vibrator has wings that fan out from a central ridge, in a shape similar to a bike saddle or stingray.
The idea is that users can place Enby on or wrap it around many potentially sensitive areas of their bodies.
As a starting point, Wild Flower suggests three potential ways to use the toy: first, "hump it", by lying it flat on the bed and grinding against it; second, "stroke it", by curling it into a hand-held massager; and third, "tuck it", by slipping it inside a harness or underwear.
Enby is an extension of a project Amy Boyajian and Nick Boyajian started two years ago when they founded Wild Flower, an online adult store where products are sorted by body part or type of play, not gender.
"We wanted to disrupt the sex toy industry, educate our customers and banish the binary by offering non-gendered products," said Nick.
"While we're very proud of the products we've been able to carry and the work that we've done, we've always felt that there isn't a single product that truly represents our goals and mission."
The gender-neutral sex toy has three speeds and five patterns of vibration, and comes in two colours: black or purple.
It comes during a renaissance in sex toy design that has seen a shift away from penis-shaped objects. Instead, the latest vibrators are more likely to have smooth and minimal, abstracted forms – alongside the occasional avocado or flying saucer.
Other recently launched products include Dame's compact Fin vibrator, worn over the finger like a ring, and Buck Off, a toy designed especially for transgender men.