Louis Vuitton has released a retro-style video game called Endless Runner, which was inspired by Virgil Abloh's Autumn Winter 2019 show for the brand.
The visuals for the game were inspired by 1980s graphics and revisits the New York streetscape set that was built as part of Abloh's vision for the show earlier this year.
The game sees the player control a third-person figure that runs against a parallax scrolling background built up of streetlights, shop fronts and brick walls. The small, orange glowing figure has to dodge obstacles typical of New York such as bins, traffic cones and phone boxes and can retrieve elements of the Louis Vuitton monogram to increase their score.
To coincide with the release of the collection in stores, the game is available on Louis Vuitton's website.