Los Angeles studio Dan Brunn Architecture has designed this Las Vegas boutique with clothes hanging on blackened-steel frames and shoes displayed on glass shelves that light up.

Created for Los Angeles fashion brand Road to Awe (RtA), the retail space is among one of the Las Vegas Wynn Resort's luxury storefronts.

Dan Brunn Architecture designed the 500-square-foot (46-square-metre) shop to divulge from the monotony of traditional retail displays. It instead combines glass, concrete, fur and blackened steel to conceive what the studio calls "a clean minimalist design".

The entry arch of the facade is constructed with thick concrete. Blackened steel bends over the undersurface of the arch. Pocket doors made from glass and steel are tucked inside the entryway and welcome guests into the space.

In the rear is the infinity mirror installation, created by multi-disciplinary artist Peter Gronquist. It is also arc shaped, but lined with shearling. The artist and architects chose shearling as a material "to help create a completely dark space, devoid of shadows, creating a sort of black hole."

The mirrors are fronted with 49 red roses giving the illusion of depth and the appearance of an infinite number of flowers.

Two blackened steel beams extend over the interior and connect the entrance to the back. Hanging racks attach to the beams to exhibit clothing for sale.

All of the product displays are designed on a track system. The studio said this allows the store to “continually alter” for each season and for hosted events. The backlit glass shelving cantilever off the walls creating illumination for the entire space.

A Corian counter block that juts out from the shelves is used as the check out area. One corner of the shelving system has been intentionally left open to reveal a planted olive tree. This provides a reference to RtA's Melrose location, also designed by Dan Brunn Architecture, and the clothing brand's Moroccan roots.

The studio didn't include overhead lighting in the space to ensure that there were no shadows.

To create adequate illumination in space – which Wynn Resort thought would be impossible without the ceiling fixtures – the team has backlit glass shelving with lights. Additional illumination is hidden into gill-like cuts in the wall.

Dan Brunn Architecture was founded in 2005 and is based in Los Angeles. The firm's other projects include the remodelling of a 1970s residence designed by Frank Gehry.

Photography is by Brandon Shigeta.