Creative director Anna Murray, who is the co-founder of London creative studio Patternity, spoke to Dezeen in a live Screentime talk sponsored by Philips TV & Sound as part of VDF.

Murray, who founded Patternity together with Grace Winteringham, discussed her work and career with Dezeen's founder and editor-in-chief Marcus Fairs.

Murray and Winteringham aim to explore the potential power of patterns – both seen and unseen – in creating positive societal change.

Murray has a broad background spanning fine art photography, creative direction and strategy within the fashion, luxury and advertising industries.

In 2009, she and Winteringham set up Patternity, which started out as an online research platform showcasing patterned imagery.

The studio has since grown to become a multidisciplinary creative studio with projects straddling design, science, nature and wellbeing.

For last year's London Design Festival, Patternity created an immersive installation called Life Labyrinth London, which took the form of a low-rise, monochrome labyrinth-cum-seating area.

Previous London Design Festival projects include a basement climbing wall adorned with monochrome contours and a 3D installation at Somerset House, which the studio described as a "giant patterned playground".

This conversation is sponsored by Philips TV & Sound and is part of our Screentime series for Virtual Design Festival.

Previous sessions have included designers such as Ini Archibong, Teresa van Dongen and Xandra van der Eijk.

About Virtual Design Festival

Virtual Design Festival runs from 15 April to 10 July 2020. It brings the architecture and design world together to celebrate the culture and commerce of our industry, and explore how it can adapt and respond to extraordinary circumstances.

To find out what's coming up at VDF, check out the schedule. For more information or to join the mailing list, email [email protected]