Burger King’s first rebrand in 20 years focuses on the American fast-food restaurant’s food and its past says its designer Lisa Smith, executive creative director at Jones Knowles Ritchie. The comprehensive redesign of Burger King’s visual identity by Jones Knowles Ritchie included the creation of a retro logo that closely resembles the logo used by the brand in the … Continue reading Rebrand takes Burger King back to “when it looked at its best” says designer